THE IDEA BEHIND MESCALINE WEAR

To give a fuck what other people think and Especially to develop an idea to work against the mainstream.

The fashion industry is a whirlwind business that has transcended the traditional two-season cycle to become a non-stop flood of news, street style, collaborations, and personalities. If you’re not sure you know what’s happening a year from now, then you already need to catch up.

Like anything that thunders on at such a breakneck pace, there are sure to be issues that are glossed over or ignored. The prevailing wisdom is that things will take care of themselves. But beneath the veneer of beautiful clothing, there is an industry that combines business and creativity – two forces that are constantly at odds with each other.

Rarely are these tensions thoroughly discussed or given much thought even after they (sometimes fantastically) blow up. They’re swept under the carpet, and the carnival continues to operate as usual.

There are plenty of things you can say about the fashion world, but rarely do we have the time to take a break and really talk about them. This feature is not to simply hate on aspects of the industry, but to give some thought to the uncomfortable truths that are easier, but not always best, left ignored.

We work against these market rules.

Mescaline Wear is an (against fashion) street-wear brand designed by Werner Schwind. Mescaline Wear was launched in 2012 and started as an German clothing manufacturer based in Bangkok and Koh Samui.

Mescaline Wear stands for exceptional sick designs combined with the best quality of materials will bear the market.

 

 

Quick Delivery Time

We do everything in our power to make sure that each order meets our high standards of Quality and Quick Delivery Time.

We strive for nothing but great customer experiences at Mescaline-Wear, so if your order arrives and it’s incorrect or late, we’ll work with you to make it right.

Know What You Wear

By using the highest grade fabrics,(100% Cotton)and environmentally friendly non-toxic inks (from Epson) MescalineWear can guarantee a positive, fun, and safe to wear garment for you.

The inks used printing this garment are free from any harmful chemicals or heavy metals.

free from :Phthalates, DDP-DEPH,DnOP,DBP,DHP,DnHP,BBP,DINP,DIDP Heavy Metals: Lead(PB),Cadmium(CD),Barium(BA), Mercury(HG),Chromium(CR),Antimonium(SB), APEOs (Akylphenol Ethoxylates),and Formaldehyde.

MescalineWear helps to Save the Children’s-Right’s to end Child labor.

MescalineWear use only Shirts manufatured in Thailand.

Philosophy

Our design philosophy is to push boundaries with graphics and techniques,(against-fashion) street-wear which as a form of wearable art, and to form personal identity while pushing boundaries. And to use a wide range of designs and graphic techniques on fabric and as well as using materials in garment designs which may be different from their intended use.

5 Things why MescalineWear is against the Fashion Industry.

  1. There’s always a bias in editorial. Whether it’s editors getting pressured by their publishers to show some love to certain advertising brands, or bloggers receiving free product in exchange for an Instagram pic, or friends doing each other favors, there will always be outside forces acting upon what gets included in fashion editorials and write-ups. This is the very nature of the business. But fuck, the same thing happens in government with lobbyists and powerful corporations and individuals financially backing political candidates.This isn’t to say that every “gift,” favor, and business transaction is rewarded with coverage, but next time you’re flipping through a magazine pay attention to the correlation between the advertisers and what’s on the models in the fashion pages. Or if you ever meet an influential blogger, ask them if they only cover the products that they truly like.
  2. Racism is rampant in all aspects of the industry.Actually, quite a few people have said this about the industry, and to little avail. It’s a problem that’s built into the structure at all levels of the business. And the racism has a shitload of outlets that goes waayyy beyond obvious bigotry like Galliano’s rants and Vogue Italia promoting “Slave earrings”.The main goal of the fashion industry is to provide the ideal visual, and the well-documented all-white casts of runway shows is a pretty f’d up notion of doing just that. Think Vogue Italia‘s choice to put a Chinese model on its cover will change this? It’s a step, but literally 99% of Vogue covers  are graced by white women.The language of the industry is another domain of racism. Model bookers know that a client looking for an “ethnic” look means a black girl. On the writing side, waxing romantic on Americana and harking back to the good ol’ days is selectively remembering an era when civil rights did not exist for certain people and race-driven violence was an everyday possibility.Diversity is seriously lacking in the people who control the conversation that reaches the audience. Google the names in the mastheads of influential publications and you’ll most likely find nothing but white bread. Also, how many widely praised black designers can you name? Is this a lack of awareness on your part or because of the barriers of entry for minority designers?Obviously, it’s not just the fashion world that racism is confined to. But in an industry that is so high-exposure, it would certainly help the larger conversation if tangible improvements to eradicate the problem were taken instead of small token gestures. There is no one fix-all solution, but full awareness of racism’s frequency and commonness in the fashion industry is definitely a progressive step.
  3. Very serious issues are blatantly ignored. It seems like every year the fashion industry is called out for openly embracing or turning a blind eye to harmful issues like child labor, oversights on quality control, underage and underweight models, environmental harm, labor abuses, etc. And each time the industry comes out and promises that the time has come to end these practices once and for all. It’s now at the point where it seems like lying about combating these crimes can be added to the list of commonly practiced corruptions.The site Jezebel put together a brief list of the human and environmental disasters caused by the fashion industry this past year, including the insane number of child laborers in the textile and apparel industry who are underpaid or toil as slave laborers.  Also documented are fires that killed hundreds of workers manufacturing clothing for Tommy Hilfiger, the Gap, and other widely consumed American brands. And finally, Greenpeace purchased garments from Diesel, Levi’s, and other companies to prove that they contained hazardous chemicals.These and other crimes are committed year in and year out for the sake of looking good and saving dough. The fashion industry has continuously made hollow promises to address these issues, but at what point will it truly realize that it can no longer value profit over being a real life Fashion Killa?
  4. Profiting is the top priority, not creativity. It’s incredibly difficult for a brand to exist on its own profits and without outside financial banking. But this of course compromises the artistic vision of any designer, as a financier is going to demand a return on their investment by whatever means necessary.Want an example? Martin Margiela left MMM a few years after Diesel purchased the House and caused friction between its secretive designer and the marketing-driven strategy of Diesel. Why purchase a boutique and ground-breaking artistic company if it’s not going to make you money by selling its vision to the masses?Two massive conglomerates alone own most of the luxury brands that dictate the upscale market, and to them it is not about aesthetic or beauty or expression. If designers don’t bend to the very expensive market and trend research or hit target profit goals, then they’re swapped among one another like skeezoids.
  5. Most of the clothes suck.